ROI - Traffic
There is a direct association between ROI and Traffic. The former gets better if the latter does. Especially in terms of quality. Quality traffic buys. They are looking out to buy, waiting for you to clinch the sale with the best offer.
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ROI stats give you an accurate picture of traffic and traffic usage patterns. Likewise, traffic aspects help you in re-strategizing and re-adjusting keyword phrasing, links and navigation to derive better ROI.
How much traffic (visitors) is hitting to your Website per day, week, or month. Where they are originating from (country of origin), and where they hang out the most on your Web site (specific pages; like "About Us," "Products," "Services," your "Shopping Cart," etc.), these are the factors that one needs to acquaint oneself with and keep refreshing regularly. As they have a direct bearing on ROI.
Usage patterns, usage times, frequently visited pages, response form submissions, sessions, etc., reflect how well the site and its content are being received by people. Based on the above, one may need to modify business processes as well as communication with visitors.
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Addynamix and ROI
Addynamix makes you privy to an accurate picture of traffic and usage patterns that correlate with what your ad agency or marketing partner may furnish you.
What you need to do is to carefully monitor
- If people are clicking through to the page
- How long they are staying and/or going to your shopping cart to purchase a product or a registration fulfillment page.
- How traffic behaves is a sure indicator of how they perceive the site as a whole, and a vindicator of why the ROI is the way it is!
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